The Challenge
Toey’s founders had developed a new line of functional snacks, but the central question remained: is this category and concept capable of scaling online? Traditional research and small focus groups gave anecdotal feedback, but nothing that predicted true demand or growth potential.
“We didn’t want to rely on gut feelings. What we needed was a forward-looking answer: can this concept break out online?” – Andrew, CEO, Toey
The DePulse Transformation
With Depulse, Toey ran rapid AI-driven marketability testing. Using inputs on product specs, positioning, and early creative assets, Depulse benchmarked Toey’s concept against hundreds of similar launches. Within days, Toey had a predictive outlook on whether this product had the demand profile to justify a full-scale rollout.
Predictive Insights Delivered
- Clear evidence of strong adoption potential in the functional snack category
- Demand clustering around Toey’s ingredient-led positioning
- Predictive CAC and growth curves consistent with high-scale CPG launches
Why It Matters
Instead of gambling on a costly production run, Toey gained confidence that its concept could scale as a digital-first brand. The decision to greenlight manufacturing was data-backed, not instinct-driven.
“Depulse turned our question mark into a business case. We moved forward knowing the upside was real.” – Andrew, CEO, Toey