The Challenge
The brand was preparing a costly second run. Powders were the safe bet; ready-to-drink “shots” were intriguing but unproven. With a ~$500k PO on the line, the team lacked confidence in which format, price point, and claim would convert first customers.
“We didn’t want to learn the hard way after inventory landed. We needed a real demand signal, fast” – James, Head of Product, Lax Vibe
The DePulse Transformation
The team fed Depulse two concepts (powder vs. shot), target demos, core claims (skin elasticity /hair strength), and rough pack renders. Depulse generated two branded storefronts, variant creatives, and parallel Meta/TikTok campaigns aimed at the same audiences and budget guardrails, then ran a 5-day controlled test.
“Depulse spun up what would’ve taken us months of agency wrangling, in 48 hours, and the data was night-and-day”. – Adriana, Growth Lead, Lax Vibe. “We got a decisive winner and a real CAC/ROAS envelope instead of vibes.”
Why It Matters for Growth-Stage Brands
Pre-production choices determine cash flow for months. Depulse gives DTC teams evidence before inventory: which format to make, what price to set, and which claim to lead with, so they launch the winner first.
“Depulse didn’t just test ads; it pressure-tested our whole plan. We avoided a six-figure mistake and launched shots with conviction” – Rob, CEO, Lax Vibe